What Roma / ARPflow does well
Proven receivables and deductions platform in India with 170+ CPG brands
Strong technical team (IIT-educated CTO, ex-Oracle) and SOC 2 + ISO 27001 certification at launch
Backed by Accel and Z47, signaling continued investment
Document-intelligence approach reads PDFs line-by-line rather than just metadata, flagging invalid deductions for one-click confirmation
What Roma / ARPflow doesn’t do
US product launched in June 2026 - still very early in the US market
Track record is India-specific; the US playbook is unproven at this stage
Focused on receivables/deductions, without AP, freight, or trade spend coverage